M
THE BRAND

GEM'S FOR MEN

gems for men le bracelet pour l'homme

The Brand

Trained as a gemologist and diamond specialist, jewelry designer Florence Zeitoun started her career in the luxury hospitality business before working in marketing and communications roles in the fashion industry.

Florence then took a turn in her career and decided to dedicate herself to her passion for gemstones. After a start in women jewelry, she decided to develop a collection dedicated to the new man looking for a contemporary definition of style and masculine elegance.

3 years ago came to her the idea of developing a collection of bracelets for men based on the unique combination of leather and diamond.