The Brand
Trained as a gemologist and diamond specialist, jewelry designer Florence Zeitoun started her career in the luxury hospitality business before working in marketing and communications roles in the fashion industry.
Florence then took a turn in her career and decided to dedicate herself to her passion for gemstones. After a start in women jewelry, she decided to develop a collection dedicated to the new man looking for a contemporary definition of style and masculine elegance.
3 years ago came to her the idea of developing a collection of bracelets for men based on the unique combination of leather and diamond.